Clothing Photography: Choosing Your Style With Uniquecapture Studios

When it comes to clothing photography, having high-quality images on your eCommerce site is vital to encourage people to buy. However, a drawback of selling online is that customers don’t experience the products in the same way they would at a physical shop. Zooming in to check detail is hugely important and most shoppers have become accustomed to this functionality.

Are your images good enough? Are they lit well enough to show off all the detail? Are they big enough? A high-quality image can increase the likelihood of them completing the purchase and reduces your returns rate as the shopper is surer of their purchase.

Each eCommerce site is different, and of course, we’ll work to the precise requirements of the brands and retailers we work with, however, our photographers have outlined three main methods of clothing photography we get asked for.

Ghost Mannequin (Invisible Mannequin) Photography

This method of clothing photography is a great way for customers to see the shape of a garment and visualise how the item will look when being worn. Ghost mannequin images are created by completely removing the mannequin from the image in post-production.

clothing photography ghost mannequin 2

It requires great attention to detail by both our photographers and editors, with a variety of tips and tricks to ensure each item hangs correctly. This method offers the most consistency to your images. We are equipped with mannequins of all ages, genders and different body builds.

Flat Lay Photography

Very much on-trend for many retailers. Flat lay images consist of shooting products from directly above and they are often styled in a minimalistic fashion against a bright coloured background. This style of imagery is sure to catch the customers eye.

clothing photography flat lay

From a visual merchandising point of view, folding garments in an organised and symmetric fashion is a popular trait of this style. Adding accessories and props can help you to up-sell more products. We see huge demand for flat lays, and not just for clothing. This type of imagery works great for social media marketing, web design and email banners.

Model Clothing Photography

Having a model highlight the shape of the item and how it would fit on a person is the best way to show of your clothing. Many retailers are also choosing to add in specific details such as model height and garment sizes, as this can give a more accurate representation of how the item will fit and improves the shoppers overall buying experience.

Fashion Photography

In terms of merchandising, using a model allows you to display a complete outfit equipped with accessories and footwear. When styled correctly, shoppers can visualise what to wear with a particular garment. As well as this, linking to the accessories shown in the images means you can potentially increase your average transaction value.

To promote your brand and clothing it is best to choose a model which closely represents your target audience. We work with a variety of local models and modelling agencies. We also have the capabilities to put out casting calls of our own for models with any specific requirements.

If you’re looking for a studio that can shoot great clothing photography then call us on 01908 227755 and let’s see how we can help you. We speak your commercial language.