Jan 16, 2022 Photography for a Marketing Campaign to Support Inspirational Women
We are so proud to be a part of a recent campaign that was to support women and their inspirational stories.
Unique Capture + Hagley West Watches
What was the brief?
Hagley West watches is a successful new watch company that was launching their first ever women's range of watches. Company owner Tim Hayden saw the opportunity to promote his range to celebrate women and their inspirational stories. He came to us with the marketing campaign idea, so we could produce the photography to promote his vision and the women themselves.
On the day
We had 5 women in total, all with their own stories to tell - from surviving a plane crash which was fatal to all their family, through to overcoming depression and bipolar disorder - we had an incredible group of women in the studio to photograph.
We did headshots of each person to promote them individually in the campaign, using directional light to create character and emotion in the images. We wanted to make sure that each woman’s personality was represented in each photograph and the campaign.
We did some sitting down and some standing up to find what was most comfortable for people.
Whilst we were photographing, we were also interviewing each of the women in another part of the studio, to give them a chance to tell their own stories first hand.
At the end, we did a group photograph of all the women together- it was momentous. The energy of all the women was amazing, and we think it really shows through in the photographs.
How did our photography help the marketing campaign?
Well, see for yourselves…
After promoting on social media via Tiktok and Instagram, the stories the women had to tell reached far and wide. See the news articles below featuring our photographs and the stories they had to tell. And check out the interviews here.
The watches themselves were named after each woman, giving real significance to their creation.
It was a pleasure to be a part of this marketing campaign, and we wish all the women involved all the best for the years to come.
Have you got a campaign idea for your company? Let us help you promote your business with the best imagery possible. We are experts in making your ideas a reality.